#Bud Light’s #Rescue Dog ‘Weego’ Fetches Cocky Award FOR #Bud

If Gizmo can fetch my wife, Grace, the most beautiful woman in the world, he could certainly fetch a Bud beer and look fetching while doing it. 

Source: University of South Carolina

         Newswise — A rescue dog named Weego that fetches Bud Light when called fetched something even more prized – the coveted Cocky Award for best commercial in the ninth annual Super Ad Poll.

          M&Ms “Ms. Brown” and Doritos “Man’s Best Friend” commercials took second and third place respectively in the University of South Carolina poll, which took place during the Super Bowl at the studios of local NBC affiliate WIS-TV.

         Freshman Kirkland Gray of Rock Hill called the “Here, Weego” ad a winner.  “The commercial featured a scruffy dog that fetches Bud Light, a clever pun and a good cause [animal rescue],” said Gray. “We knew we had a winner.”

         Last year’s winner was Volkswagen’s “Darth Vader.”

          Creative teams have claimed four Cockys for comedic Bud Light ads.

         Drewniany has studied Super Bowl advertising for 20 years and has taught the nation’s only course on the subject for nine years.

       COMMENT:   GIZMO COULD HAVE DONE THAT, EXCEPT HE LOOKS GORGEOUS, RATHER THAN SCRUFFY.